04th October 2005
Why Managers Need the PR Advantage
Where is there a business, non-profit or association
manager who does not need all the help he or she can
find in achieving their managerial objectives?
Help like altering individual perception leading to
chan...
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01st October 2005
Want to Light a Fire Under Your PR?
Yes? Then do something positive about the behaviors
of those important external audiences of yours that
MOST affect your operation.
Those embers can leap into flame when business, non-
profit or association m...
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01st October 2005
What Does the Public Relations
Client REALLY Want, and Why?
It's not unusual for clients of service providers to insist that
their budget dollars be quickly applied to a variety of flashy
tactics. Yet, when pressed, many acknowledge that what the...
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09th September 2005
The public relations bar, should such a proficiency
measure ever come about, may well include a test of
PR's fundamental premise: people act on their own
perception of the facts before them, which leads to
predictable behaviors about which somethi...
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11th August 2005
Yes, There is a PR Sweet Spot
And here it is: public relations alters individual perception
leading to changed behaviors among the key outside
audiences of a business, non-profit or association manager.
It happens when the manager applies posit...
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Bob Kelly counsels, writes and speaks to business, non-profit and association managers about using the fundamental premise of public relations to achieve their operating objectives. He has been DPR, Pepsi-Cola Co.
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